Shloka Sudhakar stands out as a highly sought-after fashion designer and entrepreneur hailing from Bangalore. A go-to name in the fashion scene across India, Shloka Sudhakar emphasizes the resurgence of traditional Kanchivaram and Banaras sarees, highlighting their current popularity. In a full-circle journey, she observes that the timeless allure of classic and vintage styles is once again in vogue.
In the past, adhering solely to traditional styles and designs was often associated with older generations. However, in today’s era, contemporary brides and their families are embracing a fully traditional approach. Sarees are now crafted with the same intricate designs as they were half a century ago, featuring elements like peacocks, scriptures, sculptures, and lions. The art of creating intricately embroidered blouses for these sarees is experiencing a resurgence in popularity like never before.
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Shloka Sudhakar discusses the rising demand for traditional, embroidered, and embellished blouses within the bridal industry. In recent years, brides sought saree blouses with a modern touch and contemporary embroidery. However, the trend has circled back to classic aesthetics, with brides now preferring the traditional embroidery of timeless elements while adhering to traditional styles and designs.
The market for bridal blouses to complement traditional Kanchivaram and Banaras sarees is substantial. These sarees can be custom-woven by our skilled weavers to match the brides’ preferences, allowing for the incorporation of various stories and designs. After the sarees are woven, we meticulously hand-embroider and embellish the saree borders, and then we focus on heavily embroidering the blouses with intricate styles and designs to achieve the overall desired look. According to Shloka Sudhakar, this approach is currently the trending choice in the industry.
In the world of fashion, Shloka Sudhakar, a renowned designer known for her expertise in crafting lehengas, gowns, and Indo-Western ensembles, shares her remarkable journey as she makes significant strides in exploring the traditional Kanchivaram and Banaras markets, in addition to her innovative work with bridal blouses. This development is a testament to her growing influence and creativity within the industry.”
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